Aug
2009
What is conversion?
Nothing to do with religion here.
Conversion means your website users doing whatever it is you want them to do. For example, you might want your website visitors to
- purchase a product
- fill out an RFI (request for information) form
- subscribe to mailing list
- drive to your retail store
- find the info they were looking for
- contribute to your cause (charity, political website)



