per·suasi·bili·ty

Wireframe is a

blue prints that allow designer & developer to communicate a Web page’s content and functionality to everyone involve in building websites/web applications

Wireframe

do not usually convey the look & feel of the websites/web applications.

Wireframe

is a evolving detail sketch

is a project, communication & documentation tool

I first posted this on Irish Internet Association’s Feedback Friday

PuddleDucks is an online retailer of outdoor clothing clothes for children and adults.

“ What’s in It for Me
Customers comes to your websites for a purpose. Your homepage has answer : “What’s in It for Me?”
Upfront you list out what your site offers and you categories those into different pathway : children and Adult. Your prospect knows what you are offering.
Unfortunately, I miss those links under both categories. I do not know those were click-able.

You also have the Special Offer label there that is very hard to miss. However, the Special Offer label is too near the search. I thought the search field it only for special offer items.

According to Gestalt principle, elements are placed close together they tend to be perceived as a group.

Trust
There is trust communicate via the website. An important elements for online business. There is a physical address and contact number. Thought I have not try calling that number.

In addition, third-party security seal from Thawte reinforces the trust message. You also has a dedicated page for Security Policy. All these put your prospect at ease of doing business with you.

Such elements of trust message is available throughout the websites.

Text
I found the text is too small to read on the screen.

Customer-Focused Word
I would recommend using the word “YOU”. Research has show that you will pay attention if you see the word you. Using words such as “you” or “your” helps customers relate emotionally to a product or service.

Social Validation
What other people said about your products carries more weight than what you said. You put that to good use.
“What Customers Say” is buried among the left navigation links. I recommend putting this link (http://www.puddleducks.ie/puddleducks-customer-comments.html) in the top Navigation bar along with Home, About Us, Delivery, Contact Us.

In that way, people will not miss it and goes a long way to get them to open their wallet.

Too Many Choices for Navigation
There are 14 links to click on your left navigation menu. It overwhelmed your prospects. Research has suggests that while lots of options can lure your customer to look, a smaller set of options persuades them to pick.

Last thing you do not want people to freeze up and don’t take any action at all.”

Scenario
You do not have the HTML skill or time. Or your over-worked busy web colleague unable to support you in time. Your boss what a calender schedule since last week.

Try this

Use Google Calender. First sign up Google Calender. Update the event detail you want to share with your target audience and make it public. Next, insert Google Calender on your department/business unit webpage and you are done.

Step-by-Step
Go to My Calenders, click the little triangle on your right and select calender settings, you should see something like this

Scroll all the way down to Embed This Calendar and follow the instruction.

Issues

Problem I could forsee is that your marketing communication people might not want the Google logo appear on the calender.

A wiki is a website designed for collaboration. In a wiki everyone can edit, update and append pages with new information, all without knowing HTML. Wikis can be either publicly accessible or privately secure.

Beside using a blog to share information, we can also consider using Wikis.

Some examples of Wiki

• http://www.jot.com/ (acquired by Google)

• http://pbwiki.com/

• http://en.wikipedia.org/wiki/Stanford_University

• http://www.jot.com/wiki/wiki-customers.php

Check out this article “Using a Wiki for Documentation and Collaborative Authoring” @ http://www.llrx.com/features/librarywikis.htm