<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Effective Web Strategy</title>
	<atom:link href="http://mryap.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://mryap.com</link>
	<description>Use web analytics to improve website &#38; online marketing campaign ROI.</description>
	<lastBuildDate>Sun, 19 Feb 2012 13:41:02 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Moving a WordPress Site</title>
		<link>http://mryap.com/2012/02/moving-a-wordpress-site/</link>
		<comments>http://mryap.com/2012/02/moving-a-wordpress-site/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:57:15 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3289</guid>
		<description><![CDATA[If you ever need to move your WordPress installation from one server to another, here are the steps Step 1: Download the WordPress files from your server. Make sure you have a complete copy of your wp-config.php and .htaccess files and your wp-content directory. Step 2: Export your database. If you have installed any plugins [...]]]></description>
			<content:encoded><![CDATA[<p>If you ever need to move your WordPress installation from one server to another, here are the steps</p>
<p><strong>Step 1</strong>:<br />
Download the WordPress files from your server. Make sure you have a complete copy of your wp-config.php and .htaccess files and your wp-content directory. </p>
<p><strong>Step 2</strong>:<br />
Export your database. If you have installed any plugins that create new tables, be sure to include them in your backup. They will share the prefix (e.g. &#8216;wp_&#8217;) you specified during the installation. You can install Austin Matzko&#8217;s WP-DB-Backup plugin or use your host&#8217;s control panel (e.g. PHPMyAdmin) to export your WordPress database.</p>
<p><strong>Step 3</strong>:<br />
Put your old site into maintenance mode so your visitors can&#8217;t continue to submit comments and trackbacks to your old database. I recommend Michael Wöhrer&#8217;s Maintenance Mode plugin.</p>
<p><strong>Step 4</strong>:<br />
Edit your wp-config.php file. Change the database connection settings to correspond with the values on your new server. You should also define your site and blog URLs in the configuration file, as shown in Listing 2-4. This will override the settings in your database so you can log in on your new server. (Otherwise, WordPress would constantly redirect you to your old site!) <!--See codex.wordpress.org/Editing_wp-config.php for details on these and other advanced configuration settings--></p>
<p><code>define('WP_SITEURL', 'http://example.com);<br />
define('WP_HOME', 'http://example.com');</code></p>
<p><strong>Step 5</strong>:<br />
Upload your files, including the modified wp-config.php, to your new web server.</p>
<p><strong>Step 6</strong>:<br />
Import the database backup you made in Step 2 to your database on your new server using your new web host&#8217;s control panel tools.</p>
<p><strong>Step 7</strong>:<br />
Log in to your WordPress site at its new location (e.g. example.com/wp-admin).</p>
<p><strong>Step 8</strong>:<br />
If you changed your website address, your posts and pages probably contain many hardcoded paths to your uploaded media files. Use the Search and Replace plugin (shown below) to change these to your new website address.</p>
<p><a href="http://mryap.com/wp-content/uploads/2012/02/fig62_01_0.jpg"><img class="aligncenter size-medium wp-image-3295" title="fig62_01_0" src="http://mryap.com/wp-content/uploads/2012/02/fig62_01_0-300x211.jpg" alt="" width="300" height="211" /></a></p>
<blockquote><p>If you find this helpful, but don’t actually want to implement yourself, I’m be happy to help for an affordable fees.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2012/02/moving-a-wordpress-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outbreak of &#8220;Linsanity&#8221; on Google Insights for Search</title>
		<link>http://mryap.com/2012/02/3274/</link>
		<comments>http://mryap.com/2012/02/3274/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 15:33:50 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Others]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3274</guid>
		<description><![CDATA[According to Google Insights for Search, searches for [jeremy lin] has skyrocketed in the past 30 days. Here is a comparison between Singapore and Ireland. If Lin is of Irish extraction, the figure will be different&#8230;]]></description>
			<content:encoded><![CDATA[<p>According to Google Insights for Search, searches for [jeremy lin] has skyrocketed in the past 30 days. Here is a comparison between Singapore and Ireland.</p>
<p>If Lin is of Irish extraction, the figure will be different&#8230;</p>
<p><script type="text/javascript" src="http://www.gmodules.com/ig/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch%2Finterestovertime_locations.xml&amp;up__property=empty&amp;up__search_term=Jeremy+Lin&amp;up__location1=IE&amp;up__location2=SG&amp;up__location3=empty&amp;up__location4=empty&amp;up__location5=empty&amp;up__category=0&amp;up__time_range=1-m&amp;up__compare_to_category=false&amp;synd=open&amp;w=320&amp;h=350&amp;lang=en-AU&amp;title=Google+Insights+for+Search&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js"></script></p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2012/02/3274/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interaction 12 &#8211; People, Accept, ixd12</title>
		<link>http://mryap.com/2012/02/interaction-12-people-accept-ixd12/</link>
		<comments>http://mryap.com/2012/02/interaction-12-people-accept-ixd12/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:14:50 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Others]]></category>
		<category><![CDATA[ixd12]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3263</guid>
		<description><![CDATA[Here is the Wordle.net of the hashtag for Interaction 12 &#8211; People, Accept, ixd12]]></description>
			<content:encoded><![CDATA[<p>Here is the Wordle.net of the hashtag for Interaction 12 &#8211; People, Accept, ixd12</p>
<p><a href="http://mryap.com/wp-content/uploads/2012/02/Fullscreen-capture-222012-51550-PM.jpg"><img class="alignleft size-full wp-image-3275" title="Fullscreen capture 222012 51550 PM" src="http://mryap.com/wp-content/uploads/2012/02/Fullscreen-capture-222012-51550-PM.jpg" alt="" width="838" height="527" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2012/02/interaction-12-people-accept-ixd12/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Takeaway notes from Interaction 12 workshop &#8220;Gumshoe User Research&#8221;</title>
		<link>http://mryap.com/2012/02/take-away-from-interaction-12-workshop-gumshoe-user-research/</link>
		<comments>http://mryap.com/2012/02/take-away-from-interaction-12-workshop-gumshoe-user-research/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:10:57 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[idx12]]></category>
		<category><![CDATA[User Research]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3260</guid>
		<description><![CDATA[Rapport building basic &#8211; &#8220;bedside manner&#8221; to put research subject (i.e. your target user) feel at ease before the start of user research interview. During the user research process, note of their questions and pay attention. It an indication that need to be investigated and addressed. Do not overwhelm research subject with too many visual [...]]]></description>
			<content:encoded><![CDATA[<p>Rapport building basic &#8211; &#8220;bedside manner&#8221; to put research subject (i.e. your target user) feel at ease before the start of user research interview.</p>
<p>During the user research process, note of their questions and pay attention. It an indication that need to be investigated and addressed.</p>
<p>Do not overwhelm research subject with too many visual sketches.  Hide some of them and reveal at a certain stage to gather feedback and input.</p>
<p>Do reverse chrono (from End to Start) for recollection.</p>
<p>Please add in the comments below if you have any others notable favorite during the workshop.</p>
<p style="text-align: center;"><a href="http://mryap.com/wp-content/uploads/2012/01/P2011102.jpg"><img class="aligncenter  wp-image-3261" title="OLYMPUS DIGITAL CAMERA" src="http://mryap.com/wp-content/uploads/2012/01/P2011102-1024x768.jpg" alt="" width="640" height="480" /></a></p>
<p style="text-align: left;">PS: Spot me in the official photos. <img src='http://mryap.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  <a href="https://www.facebook.com/media/set/?set=a.370057149688001.104932.217090328318018&amp;type=1">https://www.facebook.com/media/set/?set=a.370057149688001.104932.217090328318018&amp;type=1</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2012/02/take-away-from-interaction-12-workshop-gumshoe-user-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Google Analytics cross-domain tracking?</title>
		<link>http://mryap.com/2011/12/what-is-google-analytics-cross-domain-tracking/</link>
		<comments>http://mryap.com/2011/12/what-is-google-analytics-cross-domain-tracking/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 11:48:21 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3251</guid>
		<description><![CDATA[Does your websites has important functions &#8211; e-commerce, donation, event registration that takes places on third-party website? Google analytics offers way to track and measure this activity by means of cross-domain tracking. A visitor who clicks from your website to a third-party system on another domain is treat as a single visit in Google Analytics. [...]]]></description>
			<content:encoded><![CDATA[<p>Does your websites has important functions &#8211; e-commerce, donation, event registration that takes places on third-party website?</p>
<p>Google analytics offers way to track and measure this activity by means of cross-domain tracking.</p>
<p>A visitor who clicks from your website to a third-party system on another domain is treat as a single visit in Google Analytics.</p>
<p>Because this process involves customisation of your site’s code and the code of whichever third-party system you’re using, you may want to enlist the help of a professional web analytics specialist.</p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2011/12/what-is-google-analytics-cross-domain-tracking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What you need to know about Google Analytic&#8217;s Filter?</title>
		<link>http://mryap.com/2011/10/what-you-need-to-know-about-google-analytics-filter/</link>
		<comments>http://mryap.com/2011/10/what-you-need-to-know-about-google-analytics-filter/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 15:45:23 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3151</guid>
		<description><![CDATA[The data collected by Google Analytics is overwhelming. To make sense of the data, Google Analytics filter help to separate data into two categories: the data used to create reports and the data that has specific value to you. Google Analytics filtering capabilities allow you to manipulate the data coming in to your account. You [...]]]></description>
			<content:encoded><![CDATA[<p>The data collected by Google Analytics is overwhelming. To make sense of the data, Google Analytics filter help to separate data into two categories: the data used to create reports and the data that has specific value to you.</p>
<p>Google Analytics filtering capabilities allow you to manipulate the data coming in to your account. You can filter out particular IP addresses, include traffic from a subdomain or subdirectory only (e.g. www.example.com/service), or create custom filters for more advanced requirements.</p>
<p style="text-align: center;"><a href="http://mryap.com/wp-content/uploads/2011/10/Fullscreen-capture-16102011-45339-PM.gif"><img class="size-large wp-image-3155 aligncenter" title="Fullscreen capture 16102011 45339 PM" src="http://mryap.com/wp-content/uploads/2011/10/Fullscreen-capture-16102011-45339-PM-1024x217.gif" alt="" width="512" height="108" /></a></p>
<p style="text-align: justify;">The order in which filters appear in your Google Analytics Profile Settings matters. Filters are executed in the order in which they appear.</p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2011/10/what-you-need-to-know-about-google-analytics-filter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Track what people search on your website using Google Analytics</title>
		<link>http://mryap.com/2011/09/track-what-people-search-on-your-website-using-google-site-search/</link>
		<comments>http://mryap.com/2011/09/track-what-people-search-on-your-website-using-google-site-search/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 11:50:06 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3087</guid>
		<description><![CDATA[Website search refers to your website site search box rather than people search the entire Web using Google or another search engine. Google Analytics allows you to track how your website visitors search for information on your website. Site search tracking allows you to answer these questions: Which products/page are searched by user? Did the search result in [...]]]></description>
			<content:encoded><![CDATA[<p><span>Website search refers to your website site search box </span>rather than people search the entire Web using Google or another search engine.</p>
<p><span>Google Analytics allows you to track how your website visitors search for information on your website</span>.</p>
<p><a href="http://mryap.com/wp-content/uploads/2011/09/Image-1.png"><img class="aligncenter size-full wp-image-3088" title="Image 1" src="http://mryap.com/wp-content/uploads/2011/09/Image-1.png" alt="" width="317" height="63" /></a></p>
<p>Site search tracking allows you to answer these questions:</p>
<ul>
<li>Which products/page are searched by user?</li>
<li>Did the search result in conversion? ( i.e. people  buying thing, downloading or filling up form)?</li>
<li>Identify hidden<span> or missing content that are critical to your visitors</span></li>
<li>Where visitors started their search and where they landed after this search on your website</li>
</ul>
<p>What you can do about site search analysis?</p>
<p>YOU might want to make extra sure that, if <em>product a</em> was a frequent search terms, the site contained good content on <em>product a</em>, and that it always came up at the top of the search results page.</p>
<p>Implement a website search engine now and set-up Google site search. Discover what visitors look for in their own words.</p>
<p><a href="http://mryap.com/wp-content/uploads/2011/09/Image-2.png"><img class="aligncenter size-full wp-image-3094" title="Site search report in Google Analytics" src="http://mryap.com/wp-content/uploads/2011/09/Image-2.png" alt="Site search report in Google Analytics" width="282" height="201" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2011/09/track-what-people-search-on-your-website-using-google-site-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Show different widget content on different pages in WordPress</title>
		<link>http://mryap.com/2011/08/show-different-widget-content-on-different-pages-in-wordpress/</link>
		<comments>http://mryap.com/2011/08/show-different-widget-content-on-different-pages-in-wordpress/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 10:31:44 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3025</guid>
		<description><![CDATA[&#160; I use Widget Logic Plugin and use the following WordPress conditional tag Is_home() Is_page() Is_front_page() In_category   Is_page_template()   Is_tag()   Category   Is_archive() &#160; But I am unable to show or display WordPress Widgets?! &#160; Do this Go to Appearance &#62; Editor on the left hand side of the WordPress Admin and edit the page template &#8211; some knowledge [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<h4>I use Widget Logic Plugin and use the following WordPress conditional tag</h4>
<div>
<table>
<tbody>
<tr>
<td>
<div><a href="http://codex.wordpress.org/Function_Reference/is_home">Is_home()</a></div>
<div><a href="http://codex.wordpress.org/Function_Reference/is_page">Is_page()</a></div>
<div><a href="http://codex.wordpress.org/Function_Reference/is_front_page">Is_front_page()</a></div>
<div><a href="http://codex.wordpress.org/Function_Reference/in_category">In_category</a></div>
</td>
<td>
<div>  <a href="http://codex.wordpress.org/Function_Reference/is_page_template">Is_page_template()</a></div>
<div>  <a href="http://codex.wordpress.org/Function_Reference/is_tag">Is_tag()</a></div>
<div>  <a href="http://codex.wordpress.org/Category:Conditional_Tags">Category</a></div>
<div>  <a href="http://codex.wordpress.org/Function_Reference/is_archive">Is_archive()</a></div>
</td>
</tr>
</tbody>
</table>
</div>
<p>&nbsp;</p>
<blockquote><p>But I am unable to show or display WordPress Widgets?!</p></blockquote>
<p>&nbsp;</p>
<p><strong>Do this</strong><br />
Go to Appearance &gt; Editor on the left hand side of the WordPress Admin and edit the page template &#8211; some knowledge of php code is require.</p>
<p>Make sure you have the following Php code in the page template</p>
<pre>&lt;div id="sidebar"&gt;

			&lt;?php if (is_page()) {
  get_sidebar() ;
} else {
  get_sidebar('services') ;
} ?&gt;

&lt;div class="clear"&gt;&lt;/div&gt;
		&lt;/div&gt;</pre>
<p>&nbsp;</p>
<p><span class="Apple-style-span" style="font-family: Consolas, Monaco, monospace; font-size: 12px; line-height: 18px; white-space: pre;"> <a href="http://mryap.com/wp-content/uploads/2011/08/Image-1a.png" target="_blank"><img class="size-large wp-image-3068" title="Click to view the WordPress Widget code on your page template" src="http://mryap.com/wp-content/uploads/2011/08/Image-1a-1024x322.png" alt="" width="512" height="161" /></a></span></p>
<p>&nbsp;</p>
<p>Explore my site to see how different WordPress widgets (footer and sidebar) are show on different places.</p>
<p>If this is too technical for you, and you want to show or display WordPress Widgets wherever you like on your WordPress site, you know who to turn to.</p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2011/08/show-different-widget-content-on-different-pages-in-wordpress/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a mobile version of your site.</title>
		<link>http://mryap.com/2011/08/creating-a-mobilised-version-of-your-site/</link>
		<comments>http://mryap.com/2011/08/creating-a-mobilised-version-of-your-site/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 11:08:25 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile site]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=2917</guid>
		<description><![CDATA[You&#8217;ve built websites for years, for the desktop. But now your site is being viewed on other devices. Your site content, especially images all sized for the desktop. They load slowly and cost your visitor/customer money: their bandwidth is metered on their mobile device. They will be reluctant to visit your site on their mobile [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;ve built websites for years, for the desktop. But now your site is being viewed on other devices. Your site content, especially images all sized for the desktop. They load slowly and cost your visitor/customer money: their bandwidth is metered on their mobile device.</p>
<p>They will be reluctant to visit your site on their mobile devices.</p>
<p>Show some love for your customer create a mobilised version of your site.</p>
<p>Here what you can do:</p>
<ul>
<li>Discard the Flash Splash Page (easy part)</li>
<li>Replace Flash animation with a non-animated artwork &#8211; for a start use the last scene in your Flash animation. (not so easy)</li>
<li>Resize the images, ditch the Flash animation all together so when people comes to your site using mobile devices, serve them with the &#8220;mobilised version&#8221; or &#8220;lite version&#8221; of your site (challenging part- i.e. hire me)</li>
</ul>
<div>See also <a href="http://www.exquisitetweets.com/collection/lukew/493">http://www.exquisitetweets.com/collection/lukew/493</a></div>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2011/08/creating-a-mobilised-version-of-your-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Homepage as Landing Page</title>
		<link>http://mryap.com/2011/07/homepage-as-landing-page/</link>
		<comments>http://mryap.com/2011/07/homepage-as-landing-page/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 14:09:41 +0000</pubDate>
		<dc:creator>shyanyap</dc:creator>
				<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://mryap.com/?p=3</guid>
		<description><![CDATA[I just revamped my website. I switched from static-html pages to WordPress driven site. This time round, I decide a different approach.  I design the homepage to resemble more a landing page to drive conversion. I set-out to convince prospect what I offer and communicate my credibility &#8211; testimonal from customer, industry association links and credentials. Here how I [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">I just revamped my website. I switched from static-html pages to WordPress driven site.</p>
<p style="text-align: justify;">This time round, I decide a different approach.  I design the homepage to resemble more a landing page to drive conversion. I set-out to convince prospect what I offer and communicate my credibility &#8211; testimonal from customer, industry association links and credentials.</p>
<p>Here how I design it&#8230;</p>
<p>The right sidebar (with client&#8217;s testimonial) assure prospect<br />
<a href="http://mryap.com/wp-content/uploads/2011/07/Effective-Web-Strategy-Use-web-analytics-to-improve-website-online-marketing-campaign-ROI..png"><img class="aligncenter size-medium wp-image-1914" title="Effective Web Strategy - Use web analytics to improve website &amp; online marketing campaign ROI." src="http://mryap.com/wp-content/uploads/2011/07/Effective-Web-Strategy-Use-web-analytics-to-improve-website-online-marketing-campaign-ROI.-300x91.png" alt="" width="300" height="91" /></a></p>
<p>&nbsp;</p>
<p>At the bottom footer,  I incorporate industry association &#8220;badges&#8221; to further address the concern of a prospect -</p>
<blockquote><p>Can I trust Mr. Yap to have access my website data?</p></blockquote>
<p><a href="http://mryap.com/wp-content/uploads/2011/07/Effective-Web-Strategy-Use-web-analytics-to-improve-website-online-marketing-campaign-ROI.png"><img class="aligncenter size-medium wp-image-1917" title="Effective Web Strategy - Use web analytics to improve website &amp; online marketing campaign ROI" src="http://mryap.com/wp-content/uploads/2011/07/Effective-Web-Strategy-Use-web-analytics-to-improve-website-online-marketing-campaign-ROI-300x104.png" alt="" width="300" height="104" /></a></p>
<p>&nbsp;</p>
<p>All the above answer the question:  Why hire me to do web analytics and website?</p>
<p>The header include a banner -like design element.  The copy usually tied-in with a PPC Ad work campaign.  The idea is to match the source &#8211; e.g. a PPC on Linkedin Ad.</p>
<p>&nbsp;</p>
<p><a href="http://mryap.com/wp-content/uploads/2011/07/1_Effective-Web-Strategy-Use-web-analytics-to-improve-website-online-marketing-campaign-ROI..png"><img class="aligncenter size-medium wp-image-1922" title="1_Effective Web Strategy - Use web analytics to improve website &amp; online marketing campaign ROI." src="http://mryap.com/wp-content/uploads/2011/07/1_Effective-Web-Strategy-Use-web-analytics-to-improve-website-online-marketing-campaign-ROI.-300x166.png" alt="" width="300" height="166" /></a><a href="http://mryap.com/wp-content/uploads/2011/07/LinkedIn-Ads-Manage-Ads-Ad-Details-Web-Analytics-Service-for-SME.png"><img class="size-medium wp-image-1923 aligncenter" title="LinkedIn Ads- Manage Ads - Ad Details - Web Analytics Service for SME" src="http://mryap.com/wp-content/uploads/2011/07/LinkedIn-Ads-Manage-Ads-Ad-Details-Web-Analytics-Service-for-SME-300x123.png" alt="" width="300" height="123" /></a><a href="http://mryap.com/wp-content/uploads/2011/07/1_Effective-Web-Strategy-Use-web-analytics-to-improve-website-online-marketing-campaign-ROI..png"> </a></p>
<p>Even without any ad campaign tied-in,  the simple statement serve as what I can offer for my prospect. It can stand well on its own as part of the homepage</p>
<p>Now, what I have is a homepage and a landing page &#8211; killing two birds with one stone.</p>
<p>Often a visitor may come to the website more than once before they purchase, register or make contact.  Equally there may be some lag time ( called latency in web analytics speak) between the time that they first arrive and the time that they convert or purchase.</p>
<p>To further anchor prospects and keep me in their &#8220;mind&#8221;,  I also invite them to connect with me on social networking site. This is like putting a &#8220;face&#8221; in front of the prospect.</p>
<p><a href="http://mryap.com/wp-content/uploads/2011/07/2_Homepage-as-Landing-Page-Effective-Web-Strategy.png"><img class="aligncenter size-medium wp-image-1926" title="2_Homepage as Landing Page - Effective Web Strategy" src="http://mryap.com/wp-content/uploads/2011/07/2_Homepage-as-Landing-Page-Effective-Web-Strategy-300x274.png" alt="" width="300" height="274" /></a></p>
<p>&nbsp;</p>
<p>What do you think of this approach?</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://mryap.com/2011/07/homepage-as-landing-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

